A simple and effective way to increase engagement rate and gain additional Instagram followers, is to post consistently and to schedule posts. With a large user base, reaching your target audience and standing out from the crowd can be challenging, particularly across multiple time zones. However, 8 years later, Instagram has become the third most popular social media app behind Facebook and YouTube. Many people were skeptical when Facebook acquired Instagram in 2012 for a billion dollars in cash and stock. Targeting your audience is all about timing and human interaction. To maximize success on Instagram, it’s important to consider the best posting times by day of the week and different time zones. However, a consistent posting schedule, strategic timing, and some great social media tools can help increase engagement and gain additional followers. The best times to post on Instagram for any business large or small can be a challenge because of Instagram’s large user base and multiple time zones.
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